It seems the Radio Music License Committee (RMLC), an organization who represents thousands of terrestrial radio stations in the U.S., has agreed to a five year deal with ASCAP(performance rights organization). The two organization have came up with a feasible pay rate to pay artists for their compositions on radio. Millions and millions of compositions will be covered with this contract, this will ensure ASCAP members an increase in terrestrial and digital performance royalties. Radio has faced economic difficulties due to the emergence of streaming services, but continue to hold their relevance in 2016.
Radio is very important to the music culture in general. Radio gives an artist the opportunity to be heard across the world. The radio needs amazing songs to gain listeners so they can promote their product to consumers. This is one of the most important offerings in the entertainment industry. Radio is a part of every musicians, actors, and athlete regime. Radio doesn’t only serve as a source of entertainment; it is also informative and enlightening.
Radio presence still is the most effective marketing tool when it comes to breaking new artist! If you are an artist and you want your music to have a global existence; radio should be on the top of your priority list.
Radio Group Signs a Deal with Song Writing Organization.